The 3Cs are key to achieving Zero Waste

At CleanRiver, we’ve moved beyond the familiar ‘reduce, reuse, recycle’ to shift towards a more environmentally sustainable approach called the 3C’s of recycling: Culture, Communication, Collection.

Culture is about building a recycling mentality throughout your business from the top down, with senior management leading the way. Establishing a strong culture is actually the number one driver in the success of a program.

Communication isn’t just about putting the right graphics on your recycling containers. It’s more about communicating the culture to make sure it’s well established and embraced throughout the company. When participants see and hear about results, it keeps the positive momentum going.

Collection involves all touch points from picking the right containers to improving efficiencies and developing a consistent flow of material handling. It also involves reducing waste collection requirements to improve your bottom line. And that’s just the beginning.

Partnering with CleanRiver and practicing the 3C’s make it easy for you to do the right thing. We’ll supply much more than our innovative recycling containers made of the highest possible recycled content. We’ll share our expertise gained from 25 years of experience, excite you with our passion about making the planet a more sustainable place, and together, we’ll help ensure that your program is a success.