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Effect of Recycling Graphics on Waste Diversion – a University of Toronto Study.

This pilot study was conducted at the University of Toronto Mississauga (UTM) campus and aims to perform a comparison of the visual triggers and its effect on decision-making time and waste sorting behaviors.

Results:

  • Increase diversion rate by 163%
  • Reduced decision-making time by 33%

Download this free report to learn how visual communication (graphics and signage) reduced the overall decision-making time and increase waste diversion.